Tired of the Hollywood Shuffle and the Big-Screen Boogaloo, Willy Gilly Productions, the makers of the award-winning film "Collar", is going rogue!
Right now, the staff at Willy Gilly is pulling together a campaign to develop and exploit distribution throughout the United States and beyond. Much the same way as the films "The Blair Witch Project" and "Paranormal Activities" built their campaigns without the assistance of Hollywood's brain(less) trust, Willy Gilly will use a similar campaign for "Collar.
David Wilson, co-owner of Willy Gilly, devised the campaign that Artisan Entertainment used in its breakthrough distribution of "Blair Witch" back in 1999. More recently, the plan was revived by Paramount Studios in support of another horror film, "Paranormal Activities". Both micro-budgeted films went from being obscurities to major hits as a result of their "grass roots"-targeted campaigns.
It is Willy Gilly's intention to release "Collar" in June, as a result of their efforts. The producers believe that "Collar", an issue-based police drama that deals with the everyday horrors of street life, will find a significant market throughout the US and abroad.
Stay tuned for information on a premiere event near you...which will feature cast and select merchandise from the film!
No comments:
Post a Comment