Thursday, May 31, 2012

The game is afoot!

Willy-Gilly Productions is moving swiftly to secure $1.5 million to support the distribution of "Collar". They are looking to privately place the funds within thirty to sixty days and will launch the direct-to-exhibitor campaign into over 250 theaters in twenty cities throughout the United States, following the world premeire event in Middletown, New York. (For more on that, see Kickstarter.com.) David Patrick Wilson, writer/director/star of the film, has designed a new independent distribution model that he intends to implement on all his future films, subject to the success of this campaign. Mr. Wilson, the man behind the marketing campaign for "The Blair Witch Project", will use some of the basic components that made that film extraordinarily successful ($240 million worldwide), and augment them with all currently available opportunities to promote film and TV product. The objective is to make quality entertainment affordable and profitable for everyone. To refresh your memory, "Collar" is the story of a detective (TJ Williams) who shoots and kills a young man of color during an election year, an act that causes a community uprising that sends his life spinning towards disaster. (Sound familiar? Stay tuned.)

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